Over the last 28 years, Gregg has trained with world-wide industry leaders (such as Cobella, Trevor Sorbe and Tony & Guy) and achieved industry recognition. Despite all his success however, Gregg could see substandard results coming from under-educated stylists found in most salons. “I saw clients leaving salons thinking they were happy, yet I could see something was missing.” As cofounder of Scruples Global Design Academy, Gregg developed a vision where the craft of hair styling could be elevated to the art of image design. He opened The Look Salon as a design studio where he could provide the option of more than just a “cookie cutter” cut, color and style salon. Gregg believes the most valuable service he can provide a client is helping them become fully aware of their image possibilities.